Big V and Madison Sport continue long term partnership


Big V and Madison  Sport have continued one of the longest running corporate partnerships in Australian Basketball with the well-respected ball supplier signing on for another three years, taking the long standing agreement well into its second decade.

With season 2K11 set to have 1110 games played across Victoria, the league will continue to use the highest quality basketballs available on the market, Molten.

Big V CEO Raelene Whitten was thrilled when discussing the latest sponsorship announcement by the league. “We are ecstatic to retain the distinctive Molten 12 panel ball across all levels of Big V. The Molten ball has become an iconic symbol in the sport being used at all levels from grass roots through to elite representative leagues such as the Big V.  From a business stand-point, the support given to the league by Dave and the Madison team has helped Big V evolve to where it currently is today.  We feel really proud that in entering our second decade as corporate partners the relationship is stronger than ever and we look forward to expanding on this into the future”.

Madison Sport Sales Manager Dave Fletcher also spoke on the decision to re-sign with the Big V. “Our relationship with Big V is our longest standing corporate sponsorship in Australia. We are very proud of Molten being the ball supplier for Big V and we look very much forward to continuing this deal long into the future. There is much anticipation around the coming Big V season and with interest in the league exploding we are excited to be a big part of it.”

Madison Sport are the third sponsor to sign with the Big V in three days and there is a growing sense of excitement around the league as the countdown to season 2K11 continues.

For further information about Madison Sport’s relationship with Big V, please click on the league sponsors section of the Big V website at


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